Why Invest?

The answer is simple.

Your company will be seen and remembered by thousands. You will have several opportunities to showcase your products and services before, during, and after the race. The sooner you get involved the more impressions your company receives, as your logo is added to event advertisements. These events will become community standards, and promise to grow year after year. The For The Health Of It Expo will draw every demographic available to highlight vendors businesses. We have collaborated with an industry leader in event production to guarantee these events success. Please visit Seven Seas Industries website to view the current list of events and see the past success. (www.sevenseasind.com) Below you will find some reports on the current state of running and runners demographics, as well as information about Roseville and Reno. We trust you will find the running clientele a very favorable audience.

Runner Profile Highlights from 2006 RW Subscriber Study

Gender: Women 47.4% / Men 52.6% Median Age: 44.0 years old College Educated: 93% Graduated College+: 74% Married: 74.4% Number of people in household: 2.9 people 2005 individual employment income before taxes, average: $74,100 [$63,600 median] 2005 household employment income before taxes, average: $139,000 [$113,000 median] 2005 household net worth, average: $943,000 [$500,000 median] From 2006 Runner's World Sub Study, Erdos and Morgan

Running Demographics in U.S. for 2003

(source runners world) 36,152,000 runners/joggers 32,731,000 or 90.5% of runners have household Internet access 12,836,000 runners have an annual household income in excess of $75,000 11,914,000 runners have run for 10+ years 46% of runners are women Average age of runners is 30 47% of runners fall in the 25-44 age group 53% of runners have a college degree 7,700,000 runners finished a sanctioned race event 52% of race finishers were women Average age of race participants is 36.8

roseville_running_guy.jpg2007 State of the Sport Part II: U.S. Runner Demographics Posted Wednesday, 1 August, 2007 Runner demographics for the last five years can be summed in one word - consistency. There were no dramatic changes compared to prior years and since the sport and activity of running are growing (see Part I and upcoming Part III), this is good news for the industry. SGMA's Insight07 State of the Industry report, however, cautions that recent declines seen for many other sports might continue and expand due to changes in the population. "The key market for most sports equipment, athletic footwear and sports apparel is the group aged 5 to 19, and it is growing slowly… Between 2000 and 2020, the population aged 45 and older will have increased 42%, while the number aged 5 to 19 will be only 8% larger. This should help the fitness industry, but mean slow growth for team sports." Because of running’s reach into the competitive, recreational and fitness worlds and renewed calls for a fitter society, an alert running industry should be able to attract a broad spectrum of customers and participants in the future.

Runner's World Study Profiles a Very Affluent and Well Educated Group

Runner's World magazine has surveyed its subscribers and published useful runner demographics over the last twenty years. Excerpts from the latest RW Subscriber Study are provided below. The RRIC believes that the RW demographics provide a more realistic view of road runners who also buy running shoes and enter running events compared to the more general population of runners and joggers described by NSGA and ASD. The surveyed populations of the latter include many kids who run as part of their PE class.

Long Distance Running - State of the Sport

Running in America remains steady and strong; business sees upside Americans continue to run regularly, to run consistently, and to do so in large numbers, according to data received by USA Track & Field. Nearly 10.5 million Americans ran 100 days or more in 2002, while more than 11 million runners have been in the sport for 10 or more years. Meanwhile, the running shoe industry continues to gain strength and market share. Each the USATF Road Running Information Center reports on the large number of runners that have been estimated by American Sports Data, Inc (35,866,000 U.S. residents 6 years or older running once in 2002) and the National Sporting Goods Association (24,700,000 U.S. residents 7 years or older running six or more times). Evidence of running's staying power is the American Sports Data (ASD) estimate that 11,161,000 runners have been in the sport for 10 or more years.

About Reno

Welcome to the Biggest Little City in the World! With a population of over 211,000*, Reno is the largest city in Northern Nevada. It is located in the southern part of Washoe County, nestled on the eastern slope of the Sierra Nevada Mountains in an area called the Truckee Meadows. Reno is America's Adventure Place! The Truckee Meadows and surrounding area provide unlimited indoor and outdoor recreational activities. Spectacular Lake Tahoe and the largest concentration of ski areas and ski facilities in the world are all within a fifty-mile radius. Biking, camping, hunting, fishing and mountain climbing are all activities Reno residents and visitors enjoy. Reno/Tahoe International Airport is located approximately two miles from Downtown Reno, and is serviced by most of the major airlines. Reno/Stead Airport is a general aviation airport located about 15 miles north of the downtown area. It is home of the annual Reno National Championship Air Races. At the Reno/Tahoe International Airport, the City of Reno operates a Regional Welcome Center. The Welcome Center gives visitors the latest information on the City of Reno, special events and activities, accommodations, sports activities, historic sites and destinations. The City of Reno is host to an eight-day 50's nostalgia celebration called Hot August Nights; the Great Reno Balloon Races; the Reno Rodeo, one of the largest rodeos in the west; the month long "Artown" festival in July, and various special events hosted by the Parks, Recreation and Community Services Department. *Source - State of Nevada, Department of Taxation, Demographer. 2006 used 2.4% increase over 2005.